Profira was born in Indianapolis, Indiana — in the same neighborhoods as the restaurants we serve. We watched great food businesses struggle with marketing, and we knew AI could fix it.
Our co-founder Alex spent two years helping his friend Marco run a small Italian restaurant in Indianapolis. The food was incredible — 4.8 stars on Google, regulars who came every week. But Marco was invisible online.
He'd post to Instagram maybe once a month. He'd forget to reply to reviews. He'd never send an email to his guests. Not because he didn't care — because he was busy making pasta at 6 AM and closing the kitchen at midnight.
We built Profira because Marco deserved an AI marketing team that understood his menu, his brand, and his neighborhood — not another generic SaaS tool with a restaurant template.
The principles that drive every product decision we make.
We're hiring engineers, marketers, and restaurant lovers.