Profira Blog

Restaurant marketing,
demystified

Guides, case studies, and AI insights for restaurant owners who want to grow.

◆ Case study

How Napoli House went from 847 to 12,400 Instagram followers — without hiring an agency

Marco Russo was posting once a month. Then he turned on Profira. Here's what happened in 90 days — and the exact triggers that drove his growth.

March 24, 2026·8 min read

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🌧️

AI Triggers

The rain trigger: how one SMS campaign generates $840 per storm

When Profira detects rain in your delivery radius, it fires a targeted SMS blast. Here's the data behind our most profitable trigger.

March 20, 2026·5 min read

⭐

Review management

Why responding to every Google review is the highest-ROI marketing you're not doing

Restaurants that respond to 100% of reviews see 12% higher ratings on average. Here's how to automate it.

March 15, 2026·6 min read

📱

SMS marketing

Restaurant SMS marketing: the complete 2026 guide (with 14 templates)

SMS has a 98% open rate. But most restaurants are doing it wrong. Here's how to build campaigns that actually convert.

March 10, 2026·10 min read

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Competitor strategy

Ethical competitive intelligence: how to win without playing dirty

Monitoring competitors isn't spying — it's smart business. Here's Profira's framework for turning competitor data into more guests.

March 5, 2026·7 min read

🎂

Email automation

The birthday SMS: why 78% of restaurant guests redeem their birthday offer

Birthday campaigns have the highest conversion rate of any automated message. Here's how to set them up.

Feb 28, 2026·4 min read

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AI & restaurants

The end of the 'I'll post later' era: why restaurant AI marketing is inevitable

Every restaurant will use AI for marketing within 5 years. Here's why the early adopters will win.

Feb 20, 2026·6 min read

Restaurant marketing,demystified